Artikel Bahasa Inggris dan Tensesnya (How Economic Factors Affect Consumer Behavior)
Kelas : 1EA04
NPM : 14217402
How Economic Factors
Affect Consumer Behavior
Are you losing customers and blame online sales?
When I visit businesses with slow sales I hear many excuses for why they have so few customers this
month. It seems they are willing to blame online sales,
the local government policies, or even the local council. Their comments only
serve to highlight the fact they do not understand that the current economic
factors have more to do with the customers behaviour than any of those other
factors. Money is not spent if the
customer is worried about their future. The single biggest factor for consumer
behaviour spending patterns is how secure they feel their short-term future is
regarding savings, employment and home payments. The more insecure they feel
about the economy, the more they will pay down debt or keep money for the rainy
days. This ‘happiness’ factor is measured by the consumer confidence index
which is reported daily showing how secure the consumer believes the future is.
When the CCI goes over 100 points, customers will spend. If the CCI goes under 100 the customers stop spending.
How the economy affects the consumer behaviour?
The consumer is bombarded with messages of doom &
gloom from the newspaper and other news media telling them all about the
problems in the world. Currently we have concerns with:
a. Eurozone debt and several countries in recession.
b. Declining natural resources and climate warning.
c. Instability in several governments causing public
unrest & armed violence.
d. Over a 20% drop in Australian super and shares.
e. Loss of primary industries with large scale
unemployment happening almost weekly since start of 2012.
Business owners need to pay attention to these
economical factors. Mortgage payments are often the largest expense a
customer has and will not risk losing their home just to take a chance and buy
your products. When there is uncertainty in the mortgage rates, sales will
decline in most sectors. The instability of employment in manufacturing,
financial services and construction sectors will cause customers to focus on
what would happen if they lost their employment. So
they start saving money for their possible unemployment and spend it on career
change prospects like training in new skills. Due to the high costs of aged
care and related retirement expenses many consumers are looking ahead to their
future by investing in superannuation and/or shares to be financially secure.
With the global recession and collapse of some international organisations
thought to be secure from the economy wobbles, super funds have lost millions
of consumers financial net.
What the current economy means to your customers?
They are unsure if they will be able to keep the family home,
pay for their retirement and even if they will have a job in the next six
months. So the consumer goes into survival mode by saving money and stopping
all unnecessary spending. As a business owner or manager you need to
pay attention to the local economic factors as they will mean
the difference between meeting your sales targets or not.
ANALISIS TENSES:
1.
I hear many excuses
S + V1 + O = Present Tense
2.
They are willing to
blame online sales
S + Tobe + V ing + O = Simple Present Continous
3.
Money is not spent
S + Tobe + O = Present Tense
4.
The CCI goes over 100
S + V1 + O = Present Tense
5.
We have concerns with
S + V1 + O = Present Tense
6.
Business owners need
to pay attention to these economical factors
S + V1 + O = Simple Present Tense
7.
They lost their
employment
S + V2 + O = Simple Present Tense
8.
They are unsure
S + Tobe + O = Simple Present Tense
9.
As a business owner
or manager you need to pay attention to the local economic factors
S + V1 + O = Simple Present Tense
Sumber:
http://mikhaprasetia.blogspot.co.id/2017/03/artikel-bahasa-inggris-dengan-tenses.html?m=1
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